Sarah Aitken currently serves as the CEO of Crater, a first-of-its-kind creator network that accelerates next-wave culture. Prior to launching Crater, Sarah served as Chief Brand Officer at Holler, leading marketing, communications and customer success. Most recently, she oversaw Holler Studios expansion from stickers and gifs in messaging into an animation company with over 1M views and 45k subscribers on YouTube. Before joining Holler, Sarah spent over 14 years driving growth at global creative agency, iris Worldwide, across Europe, Latin America and North America. While at iris, Sarah led and delivered innovative marketing strategies for a wide range of global consumer brands including Sony, Coty, Yahoo!, Jeep, Diageo, Philips and Reckitt Benckiser. Additionally, Sarah founded her own brand marketing consultancy, focusing on high-growth startups in the technology, consumer goods and brand services categories.