Santi is the Head of Social Lab at Google a cross functional group dedicated to best in class digital/social marketing. He was previously an EVP at Edelman where he led teams for companies like Unilever, Campbells, Facebook and leading the Samsung US business. Prior to that he managed social/digital marketing as a Director at Verizon.
His work has been awarded 9 Cannes Lions, 1 Effie and the first ever Tribeca Film Festival “Tribeca X Award” amongst other awards. Unusual highlights include releasing Jay-Z and Rihanna albums, working with C-Suite executives before facing striking miners, and crafting a global communication strategy in the face of the largest consumer electronics recall in history.
He is originally from Argentina and lives in San Francisco with his wife and son.