Sandeep Seth joined Coach in July 2021 as the Global Chief Marketing Officer and North America
President. In his role as Global CMO, he is responsible for defining global brand positioning, brand
purpose, brand equity and leading global marketing strategies to bring Coach’s brand positioning and
purpose to life. In his role as North America President, he is responsible for leading the brand’s North
America growth strategy and plans. He serves on the Board of the Coach Foundation.
Prior to joining Tapestry, Inc., Sandeep spent 24 years at Procter & Gamble in various local, regional and
global roles based out of India and Singapore. Over the past two decades, Sandeep has been known for
leading brand transformation by building strong brand purpose and consumer centricity. Since July
2017, Sandeep was the Global CEO for SK-II, P&G’s only prestige skincare brand, making SK-II one of
the leading skincare brands globally. Prior to this, he served as the Global CMO for SK-II from 2010 to
2017. He also held various positions in marketing for Olay, including leading the Regional Olay business
for SEA, Australia & India, and various marketing roles for multiple P&G brands including Pringles, Tempo
tissues, and home care brands. Sandeep received his MBA from Indian Institute of Management,
Lucknow, and his bachelor’s degree in Civil Engineering from Jadavpur University Kolkata.