Samantha Thomson-Hutchins

I recently joined BEN as Sr. Client Director EMEA to grow our Product placement business across key markets and position brands into unmissable moments across Global entertainment. Throughout my career (25 years plus) I’ve been lucky enough to work for a diverse range of organisations from Global companies Condé Nast, Bloomberg, Time Warner and Euronews to creative agency RANKIN and agile tech start-ups including Brave Bison. I worked consultatively with clients to successfully transition them from print to digital, traditional advertising to branded content and across tech platforms to find new audiences more effectively. During my career I launched and monetized over ten brands including vogue.co.uk, GQ.co.uk, Rankin’s Hunger/TV and most recently Euronews Green. We transformed a tired lifestyle channel into a social media first brand that appeals to a younger audience through sustainability and diversity.