Sammy Rippon is a social media specialist who is currently the Director of Social & Digital Media for the Southeastern Conference. She specializes in increasing social presence and managing brand identities across social media.
Prior to her arrival at the SEC, Sammy served as Social Media Coordinator for the Big 12 Conference. In addition, she spent three years as the Community Manager at BBDO New York for the BACARDI portfolio where she managed and advocated for brands including BACARDI, Grey Goose, and Bombay Sapphire Gin.
A native of Oxford, Mississippi, Sammy graduated from the University of Mississippi in 2011 with a B.A. in Journalism.