Samantha Howe is VP of Brand Marketing at Grove Collaborative, a certified B Corp that creates innovative natural products and offers a curated selection of healthy home essentials like cleaning supplies and personal care products. Currently, she is the VP of Brand Marketing where she has spent the last few years helping to build the company into a household name. In her role, she oversees all aspects of the Grove brand, including partnerships, experiential, community and social marketing. Samantha leads the company’s innovative influencer program, created Grove’s first-ever design collaboration with interior designer Jeremiah Brent, and is responsible for building the highly engaged social channels to grow Grove’s brand awareness and loyal customer following.
Prior to Grove, Samantha ran her own San Francisco-based consultancy creating digital marketing solutions for clients like Google, Acceleration Partners, Bacardi, Capital One & Hershey’s. She also spent over 7 years working in London at Mediacom and Sony Music where she created entertainment partnerships between some of the world’s biggest brands and artists.
A native of the United Kingdom, Samantha now lives in San Francisco with her husband, 3 kids and furry pup.