Sam Niburg

Sr Manager, Global Digital Experience, McCormick & Company

Sam Niburg is the Sr Manager, Global Digital Experiences at McCormick & Co. In that role, he leads the global strategy for how McCormick can best leverage digital platforms to add value to their consumers and drive business value. Sam also spearheads the global digital upskilling marketing initiatives across the company. But Sam does not consider himself a “typical digital marketer”, instead referring to himself as a classically trained CPG marketer with a fluency in digital.

Prior to McCormick, Sam spent almost 7 years in various brands roles at Johnson & Johnson, Campbell Soup and General Mills, often operating at the intersection of digital and traditional marketing. Sam has an MBA from Georgetown University. He is married, has two kids and two dogs (both named after Game of Thrones characters).