Vice President, eCommerce, Sam’s Club
Sabrina Callahan is the Senior Director, Brand and Social Marketing for Sam’s Club. She started her career by learning the digital and eCommerce space by working with small to medium businesses to build their site presence. In 2012, she joined Hilton Corporate where she focused on driving digital growth for key hotels by leading their eCommerce strategy and execution. While at Hilton, she was then given the opportunity to lead the global social media strategy across all Hilton brands, helping to develop their first-ever Social Center of Excellence. Sabrina joined Sam’s in 2019, where she leads Brand and Social Marketing, including all brand campaigns, and social media strategy and execution including organic, paid, care, local and measurement. Sabrina resides in Dallas, TX and is married with 3 kids (ages 2, 4 and 6), so she spends all of her free time taking deep breaths in a quiet corner.