Ryan Shirkman is an Senior UX Manager at Ulta Beauty where she has lead UX and Digital Optimization across the Ulta’s digital expereinces for the last 3 years. She has been in UX industry for nearly 20 years, previously spending the last 7 years at Crate and Barrel. Ryan is an accomplished and versatile designer with a proven record of performance, leadership and profitability in competitive and rapidly changing environments. She leads and practices user experience research and strategy across all digital touch points while ensuring design solutions are always customer focused backed by data. Inspired by new challenges.