Chief Digital Officer, KFC
Ryan Ostrom is the Global Chief Digital Officer for KFC where he is developing the brand’s core digital ecosystem strategy which involves a strong shift into leveraging digital marketing and digital platforms including delivery, loyalty, and CRM. Ryan received his MBA from The University of Chicago (Booth) and finished his undergrad studies at Fort Lewis College. Before joining KFC, Ryan was the Chief Marketing Officer for KCD Brands at Sears Holdings. While at KCD Brands Ryan helped lead the melding of the traditional and digital marketing strategy for Kenmore, Craftsman, and DieHard brands. This was accomplished by increasing brand love with the customer via unique branded content including award winning executions such as: Kenmore Craftsman Brand Live Experience and Craftsman’s Screw*d program which was SXSW’s 2012 Interactive Award winner for Business. Prior to KCD Brands Ryan led and launched RBKCustom – Reebok’s first shoe customization site. Ryan’s additional experience at Ralston Purina further provided him a background across a wide range of consumer brands with one common theme of leveraging digital channels and platforms to revitalize brand love and enhance consumer perceptions.