Ryan is a Senior Vice President and Agency Head at Paramount Advertising. In his current role, Ryan oversees the Independent/Client Direct sector of the marketplace where he develops innovative advertising solutions across Paramount’s portfolio while forging strong partnerships with agencies and clients alike. A 20+ year media sales executive with a proven track record, Ryan is known for his strategic mindset,
exceptional leadership, and a deep understanding of regional market differences — all contributing to his keen ability to drive revenue growth.
Previously, Ryan held the position of Senior Vice President of Media Sales at CBS Corporation for a decade overseeing CBS broadcast and digital sales on the west coast. Additionally, his eight-year tenure as an Account Executive equipped him with valuable insights into building and nurturing client relationships. During that time, Ryan gained unparalleled expertise in the sports broadcasting landscape where he successfully marketed and sold advertising solutions for major sporting events, including the NFL, Super Bowl, PGA, SEC College Football, and the NCAA Basketball including March Madness. His extensive knowledge of these sports properties allowed him to effectively communicate the value of advertising during these high-profile events to advertisers.
Ryan’s introduction to the media industry began as a National Buyer at BBDO Worldwide, where he gained expertise in media planning and buying. Throughout his career, Ryan has consistently demonstrated his ability to adapt to the evolving media landscape, anticipate market trends, and deliver exceptional results. His strategic thinking, strong negotiation skills, and passion for the industry have earned him a stellar reputation and the trust of clients and colleagues alike.
Outside of work, Ryan’s time is filled with enjoying his friends and family — most notably his 5- and 6-year-old daughters.