Roxy Young - Brand Innovators

Roxy Young

Chief Marketing and Consumer Experience Officer, Reddit

Roxy Young is Reddit’s Chief Marketing and Consumer Experience Officer and the first Latinx female to join Reddit’s C-Suite. She is focused on building the brand’s recognition, relevance and reputation, and leading the charge to make Reddit a daily destination for a more diverse group of people, all over the world. Roxy led Reddit’s first ever — and now award winning — consumer marketing campaigns including UpTheVote, the celebrated voter initiative to empower users to vote with the same enthusiasm in the lead-up to the 2020 Election, as they do when voting on Reddit. Roxy was also at the helm of Reddit’s blink-and-you’ll-miss-it Super Bowl commercial, leading the team that conceived, crafted, booked and funded a 5-second spot — that many dubbed the “winner” — in less than one week. With more than 20 years’ experience working with major brands including Sephora, Gap and Netflix, Roxy’s experience spans all areas of marketing. Roxy earned her bachelor’s degree from Texas A&M University and her M.B.A from the University of Notre Dame.