Marketing Manager, AutoNation
Roxi Laslau is the Manager of Corporate Sponsorships and Events at AutoNation. In her role, she is responsible for overseeing all sponsorship activities from evaluating the partnership, to contract negotiation and benefit execution on the behalf of 250 dealerships, representing 30+ brands. In addition, Roxi manages marketing activities for dealerships in Tampa, Chicago, & Minneapolis. This includes developing and maintaining a comprehensive understanding of the market and competitive landscape, leading monthly merchandising offer development, as well as managing compliance review and banner production, while driving OEM, legal and brand guideline implementation in the Market.
Prior to her time at AutoNation, Roxi held a position at Gongos Research, in Michigan, where she worked on product and consumer research, providing Fortune 500 Companies with actionable insights into their target customers. Throughout her career, Roxi has been passionate about customer engagement and building brand loyalty.
Roxi graduated from the University of Michigan-Dearborn, where she studied in Digital Marketing and Economics.