General Manager, Global Growth, Criteo
Rory Mitchell is the General Manager of Global Growth at Criteo. Under his leadership, he’s helping to shape Criteo into the performance growth platform for direct-to-consumer brands, growth marketers, and performance agencies, while continuing to solidify Criteo’s leading position in commerce media. He oversees a global team focused on driving acquisition and retention objectives to unlock new business for Criteo’s 22,000 clients.
Previously, Rory was Criteo’s Executive Managing Director of the Americas where he led revenue strategy and execution across the United States, Canada, and Latin America. Prior to joining Criteo, he spent 15 years in enterprise sales and client success roles including Chief Revenue Officer at Steelhouse, an advertising technology company. Rory is a California native and graduated from San Francisco State University.