Ronnie Singh, AKA “Ronnie 2K”, is a social media influencer most known for his role as the face of the “NBA 2K” franchise. Ronnie’s one of a kind business model transcends the gaming industry and has led him to become an influential figure across the sports and entertainment landscape. His influence spreads young and old, far and wide, as he has established himself as a cultural icon both domestically and internationally. He recently produced and hosted the NBA 2K Player’s Tournament on ESPN amid the COVID-19 pandemic which delivered record results and engagement on TV and across social media.
Ronnie’s brand is the first of his kind – never before have we seen someone become the face of a notable and star filled video game in such an effective way. His intellect, savvy, and forward thinking style allows him to relate to NBA players and other influencers in extremely authentic ways. Many of the biggest stars across the NBA, NFL, and even the music industry call Ronnie a friend, follow him on social media, and reach out to him for advice on different business and marketing related topics. His understanding of the larger sports business as a whole is respected and admired by those around the industry.
Ronnie is passionate about using his growing platform to benefit more than himself – he strives to teach, help, and influence the next generation of gamers to reach his level of success. Ronnie also participates in exceptional philanthropic work, as he sits on the board of the Make-A-Wish Foundation and has participated in countless charity initiatives around his hometown of San Francisco and across the country. Ronnie currently resides in the Bay Area with his dog Sophie.