Rodrigo has over 17 years of marketing, advertising and media strategy experience, his specialty is strategic planning including media planning and buying for General and Multicultural market in the US.
Rodrigo is the CEO of Ro2Media. He has built a strong advertising and media agency managing a group of important national and local clients. Ro2 Campaigns not only have achieved client’s goals, such as leads, sales, engagement but also has been recognized by the main industry associations. Among his current clients, he manages Avocados From Mexico, Tabasco, Ocean Spray, Bancoppel, City of Dallas Water Conservation District, Reunion Tower, Globe Life Insurance, Reunion Tower, among others
Rodrigo has positioned the agency in the media industry as one of the most innovative, digital and effective media agencies.
In his previous jobs as VP of Hispanic Marketing, and Associate Media Director at Camelot Communications and at Dieste Harmel & Partners respectively; he was responsible for the marketing communications and media strategies for some of the firm’s top clients, including, Southwest Airlines, Western Union, JCPenney, and AT&T.
Rodrigo earned his bachelor’s degree and graduate studies of Business Administration from Universidad Metropolitana in Venezuela. He also possesses a Master’s degree in Business Administration (MBA) focused on marketing and advertising from the University of Dallas.