Robbie Tseng serves as Vice President and Head of Growth Marketing Design for HBO Max at WarnerMedia. In this role, he oversees design that touches the entire HBO Max consumer journey, managing an innovative world class design organization designed to create, test, learn and build at scale. The team’s talent ranges all areas of digital, from visual design, copy, motion design, full stack design, design management & efficiencies from inception to execution across all Growth Marketing touchpoints: Acquisition, Lifecycle, Campaign and Editorial on and off platform.
Tseng is an experienced marketer with a demonstrated history of working specifically in the entertainment and television industry since 2006, with a couple valuable journeys in fashion/ecomm and mobility along the way. His deep traditional design training began alongside the best-of-the-best talent at RISD from 1998-2002, the same period that fueled the talent that founded some of the most valuable designer-led tech startups of today – working his way up from designer to executive through a mix of nurturing talent, fostering innovative ideas, and pushing the quality of design.
Tseng’s strong marketing professionalism also has a proven track record in product design, developing not only entertainment experiences – launching agile projects, mobile web, and TV Everywhere experiences – but also the innovative strategies and experiences that sell them. He has nurtured both product and marketing design and creative teams, growing them from 3 to 70+ and most recently zeroed in on marketing and designed and recruited the innovative Full Stack Growth Design org that was instrumental in launching WarnerMedia’s direct-to-consumer platform HBO Max.