Rob Sender - Brand Innovators

Rob Sender

Director of Brand & Marketing, Dallas Cowboys

A 2023 Ad Age 40 under 40 Honoree, Rob Sender is the Director of Brand and Marketing for the Dallas Cowboys. Blending experience from a background in agency and corporate settings, Rob brings a unique approach to the art and science of brand and entertainment marketing in 2024. With a career that really began at the dawn of the digital age, Rob cut his teeth as an early digital strategist working across major blue-chip brands. Almost 15 years on and many digital evolutions later, Rob is now tasked with leading the Dallas Cowboys Brand in both its current and future state. A graduate of both Trinity University and Baylor University, Rob lives in the Prestonwood area of Dallas with his wife and two young children.