Rob is a seasoned award-winning creative with over 10 years of experience in the industry who prides himself in convention-defying creativity.
As SVP Group Creative Director at Media Brands Content Studio, Rob is responsible for driving audience-informed creativity and developing content that moves across media and culture for several marquee IPG clients; most recently Amazon, and prior to joining MBCS, Coca-Cola, Spotify and American Express.
Rob has spent over 8 years at Universal McCann and UM Studios as a key contributor developing the agency model and setting the standard for creating best-in-class creative work. Throughout his tenure Rob has worked on virtually every account across the agency including Johnson & Johnson, BMW, Hershey’s, Sony Pictures, Levi’s, USPS, and Gallo Wines. Rob has also played a crucial role in some of the agency’s most important new business wins.
The work he and his team produce has been consistently recognized by industry awards such as the Effie Awards, Cannes Lions, Festival of Media, OMMA, and more.
Prior to joining Universal McCann, Rob spent several years at an independent digital agency helping to pioneer many innovative native advertising experiences for clients such as Coca-Cola, Google, Barnes & Noble, Zagat, Thomson Reuters, E*Trade, The NBA, and Lionsgate Films. Rob started his career at MTV on the network’s in-house creative team.