Rico Macaraeg

Divisional VP, Brand Director, Hudson’s Bay Company | Lord & Taylor

Rico Macaraeg is the Divisional Vice President of Brand Marketing for Lord + Taylor, the nation’s oldest and prized department store. Rico currently leads the Brand Marketing efforts for the retailer across all marketing and advertising channels (both digital and traditional). Rico brings a rich mix of experience both from the brand and agency side as a marketing leader for brands such as Lamborghini, Jaguar Land Rover, and Facebook. Rico will bring to the conversation how this iconic retailer is zeroing in on customers, an entrepreneur mindset and data-driven marketing to continue for another 200 years. Rico was instrumental in globally launching of some of the world’s coveted high-performance Lamborghini vehicles and bringing aggressive marketing solutions to sales targets. Connect with Rico on LinkedIn www.linkedin.com/in/ricomacaraeg

SPEAKING AT...

Sep

22

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Sep

24

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Los Angeles, CA

Brand Innovators BrandFest in Los Angeles

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Jul

28

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Jul

30

|

New York, NY

Brand Innovators BrandFest in New York

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