Rick runs Adform’s business in the UK, France, Italy, Spain and Benelux. Prior to Adform, he spent five years at Google, where he led a retail practice, and then was Head of Business Development, consulting leading UK and Global businesses on programmatic and data-driven marketing strategies. Rick has 20 years experience in the digital marketing and e-commerce, including roles with web auction pioneer, QXL.com, the UK National Lottery operator, and Sony, where he was Head of Multi-channel Retailing.