Rick Hack - Brand Innovators

Rick Hack

Head of Media & Entertainment Partnerships, Intel

Rick was hired to operate as Intel’s liaison to U.S. M & E companies pursuing transformational tech-based partnerships and strategic relationships. He’s responsible for engaging industry leaders, influencers, technical decision makers, and policy makers to ultimately drive awareness and early adoption of new Intel technologies, solutions, platforms and products. 

In this capacity, Rick has propelled several partnerships with Warner Bros. including envisioning entertainment experiences in the future inside autonomous vehicles and the simulation of creating a megalodon shark for the blockbuster release of The MEG utilizing Ai-based technology.  In addition, he initiated relationships with Paramount Pictures along with the iconic film GREASE re-creating one of the movie’s iconic songs, “You’re the One That I Want” with Intel Studios using volumetric video premiering at CannesXR. Recently, he also helped develop one of the first 4K over 5G broadcast deliveries for the 2018 US Open Golf Tournament with FOX Innovation Labs, FOX Sports, Ericsson and AT&T.

Rick was also jointly recognized for a virtual reality project with Intel and Sony Pictures for the Spider-Man: Homecoming VR experience and Emmy nomination and received a Lumiere Award from the Advanced Imaging Society for the GREASE AR Experience.

Before Intel, Rick operated as a consultant and business lead for several M&E focused co’s including being Head of Content Strategy for Michael Bay’s commercial and transmedia company – The Institute where he assisted in the re-boot branding of the ‘Need for Speed’ video game franchise with creative elements across all digital platforms and broadcast.

Earlier in his career he was Head of Entertainment for CBS’s Radio division and sparked an early OTT project – ‘Live from the Web Carpet’ covering blockbuster releases of Transformers and Bourne Ultimatum.

Currently, in addition to Intel, Rick sits on the board of the Digital Entertainment Group (DEG). But, before he ventured in the business side of entertainment, Rick fronted several rock bands opening for artists including Haim, Big Country, Tonic, Marcie Playground and Cowboy Mouth where his music has been placed in various film releases.