Rick leads the east coast sales team, develops go-to-market strategies and new business initiatives for Cadent’s data-driven linear TV solutions.
Before joining Cadent, Rick was the Senior Vice President of Client Development for CNBC and the NBCU News Group, responsible for non-traditional revenue lines and client engagement. Prior to NBC, he held several senior sales management positions within MTV Networks, largely focused in the new business arena. Rick was the Senior Vice President of New Business Development, Sales and Marketing for Nickelodeon’s Kids and Family Group, where he led a successful team that promoted the unique values of kids in the cultural landscape. He also lead revenue generation for the VH1 Brand Sales team. He began his career by establishing new business teams at NBC Networks.
Rick received his Bachelor of Arts in Political Science at Tufts University. He currently resides in Weston, Connecticut, and is married with 4 children.