One of the biggest challenges facing any marketer today, especially at established companies and brands, is how to stay relevant, connected and wanted by a new generation of consumers. Digital channels are integral to building this sense of connection, with interactions that are authentic and timely. Throughout her 20-year career spanning major brands in the Consumer Electronics, Gaming and Financial services brands Renee Sorese has seen this industry evolve from campaigns where the only objective was getting clicks and eyeballs, to working to understand what constitutes and meaningful interaction with the customer, Renee has seen it all. In her newest role as the Director of Digital Marketing for the Modern Life and Devices team at Microsoft, Renee is working to build the connections and experiences that today’s consumers expect from the brands they choose and advocate on behalf of. Working to create a modern digital discipline within one of the biggest technology companies on the planet is just the next opportunity that Renee is excited to undertake in this rapidly evolving, digitally led world we all live in.
Before she earned a paycheck, Renee completed her Bachelors of Arts (Honors) in Economics at Queen’s University and earned an MBA in Marketing from the Schulich School of Business at York University.