In 2016, Rene Lassauzet relocated from Nestle Switzerland to Glendale, California to join Nestle USA (NUSA), where he became Brand Communications Manager, and then Head of Brand Communications in August 2018. In August of 2019 he took oversight of NUSA’s internal Digital Agency (The LEAD), leading integration of its Brand Communications and internal creative teams, and setting the overall strategy to unlock opportunities that foster greater collaboration across the two teams and external agencies to maximize the impact of its creative and advertising content across all Brands at NUSA.
Rene has been with Nestle for 16 years. Fun fact? His degree is actually in Industrial Engineering and he joined Nestle in Mexico in 2004 in Logistics. He held that position for 1.5 years and was later promoted to a role in Supply Chain, in which he purchased process equipment for Nestle’s factories.
These experiences gave him understanding and visibility into different value streams within Nestle and supported is transition to the Generating-Demand side of the Company, in Consumer Insight, where after a few years and as the head of the Brand Building the Nestle Way (BBNW) Consumer Knowledge Team, he partnered with the Communications Team to lead the implementation of BBNW framework across Nestlé Mexico’s brands.
Rene’s successes in Mexico prepared him to become Consumer Insight Manager for the NESCAFÉ Dolce Gusto Global Business Unit (GBU) in Switzerland, where he successfully expanded the impact of the Consumer Insight function within the GBU and across markets, and made a significant contribution to the growth of the business by sitting on the GBU’s Steering Committee to ensure all strategies and initiatives were consumer-centric.