Reggie is a strategic, creative professional with extensive consumer marketing expertise across all things brand. Balancing 360 integrated marketing across culture, fashion, sports + entertainment verticals.
She started her career as a creator in NYC working with hip hop artists and athletes which developed her passion for blending youth culture and sports with street style. She currently runs global strategy for sports marketing at Oakley which is part of the Luxottica family of brands. During her career journey, she has worked in marketing leadership roles for Adidas, Converse, Warner Media, and NTWRK. In addition to working from the brand side, she has worked from the agency side with Pepsi, Maserati, Supreme, Nike, Electronic Arts and Reebok.
A self described streetwear feminist who has worked in a male dominated industry for 20 years, and is passionate about the women’s conversation in culture and authenticity for brands.