Consumer centric, results-oriented, digital first global marketer with 20+ years of experience in successful development of brand and growth strategies, digital transformation, data driven marketing, communications planning and performance media execution for global and DTC brands such as ThirdLove, Calvin Klein, P&G’s Gillette Franchise, Johnson & Johnson, Verizon Wireless, and Burger King.
Proven success in building teams from the ground up. Sourcing and implementing MarTech solutions to deliver exceptional consumer understanding for incremental business growth. Deepening and solidifying partner relationships with robust joint business plans for mutual benefits. Extensive knowledge of growth and lifecycle marketing channels such as SEO/SEM, programmatic, social, digital product, e-mail, CRM and loyalty.
Keen understanding of consumer trends, especially as they relate to diverse genres, modes of consumption and audience demographics. Expertise using data and analytics to drive incremental growth, support of marketing strategies and new business opportunities.
There is nothing I love more than to understand the intersection of product, culture and consumer truths to deliver successful award winning marketing campaigns, brand impact and deeper consumer connections. It’s the art, science and strategic rigor to the implementation of those marketing campaigns that has helped me drive positive business growth for my brands and clients. I have a profound enthusiasm for entrepreneurialism, innovation, creation….. And pop culture!