Director of Sales, Brand US, Samsung Ads
Ray Erickson is Director of Sales, Brand - US at Samsung Ads where he leads a national sales team who are responsible for building and maintaining partnerships with Brands, specifically in the Tech/Web Services, Travel/Hospitality, Pharma/Health, Government, and Energy categories. As a seasoned sales professional with a strong foundation in the advertising industry, Ray plays a key role in managing sales personnel, change management, quota attainment, and product strategy. Over the course of his tenure (both in NY and LA), he has been able to recruit top talent, exceed revenue goals and navigate complex contract negotiations.
Ray’s background includes working at major advertising agency, a global ad-tech company, and a leading data-driven marketing organization. His deep expertise in the data-driven CTV & Digital Video ecosystem enables him to offer valuable insights and counsel to his clients and colleagues.