Raquel L. Lachman is the VP of Marketing at S’well where she focuses on brand marketing, collaborations and charitable marketing for the S’well and S’ip by S’well brands. She is a brand marketing leader with experiences in lifestyle beverages, health & beauty and financial services in Fortune 500, startup and entrepreneurial companies. She is passionate about fitness, girls education & women’s leadership and lifestyle brand marketing. Raquel has worked with early stage startups on brand and digital marketing, new product innovation, partnerships, retail and PR & communications. Before startups, she grew up at companies such as The Coca-Cola Company, American Express and BlackRock. Raquel lives and breathes brands and was selected to the Brand Innovators ’40 Under 40′ class of brand marketers.
Raquel received her undergraduate degree from Harvard graduating cum laude in Economics and Spanish and completed her MBA at Northwestern’s Kellogg School of Management in Marketing, International Business and Management. She is a believer in giving back and currently serves on the Board of Trustees of the Dana Hall School. She has previously served on the boards of Girls Inc. NYC and Girls for Gender Equity. Say Hello @RockyLach