Lead Manager, Digital Strategy, AT&T
Randall Hall has over 9 years of experience developing digital strategies for att.com, one of the highest trafficked sites in the world with over 3 billion visitors each year. During this time, he has lead site-wide strategies to drive sales of U-verse TV & Internet, DirecTV and Wireless. His approach over the course of his career has been to challenge the status quo and drive significant change through simplification, personalization and focusing on a world-class customer experience. He is also an active member of the Marketing Advisory Board at Texas Christian University, providing real-world insight and direction on curriculum development as well as guest lecturing over the last seven years. He has worked with Protect TX Fragile Kids since its inception two years ago, a non-profit group that advocates for the health, safety and welfare of Texas’ weakest and most vulnerable children. In the past, he served as a mentor through Big Brothers Big Sisters of North Texas. He holds a BBS from TCU and an MBA from Texas A&M University.