Raghu Vasu - Brand Innovators

Raghu Vasu

Senior Vice President, U.S. Bank

Raghu Vasu serves as Senior Vice President of Digital Marketing & Transformation at US Bank. In this role, he is leading Digital Marketing & MarTech Transformation efforts for the Bank that serves ~20M customers with both B2C and B2B products. In a career spanning 20 years, he has led product, marketing, and digital function at JP Morgan Chase, Barclays and United Airlines. He is passionate about the leveraging data and technology to drive business outcomes across the customer life cycle.

Raghu also serves on the board of JobsFirstNYC, an organization that serves to find solutions for 300,000 young adults who are not engaged in education or employment in the New York City. He earned an MBA from Kellogg School of Management, Masters in Industrial Engineering from Virginia Tech and Bachelor’s in Mechanical Engineering at Bharathiar University (India).