Rae Wang - Brand Innovators

Rae Wang

Director, Product and Brand Marketing, U.S., American Dairy Queen Corporation

Rae Wang is the director of product and brand marketing for treats in the U.S. at  American Dairy Queen Corporation (ADQ).  

In this role, Rae leads strategy and development of the DQ® treat menu, including  product innovation and promotion. She leads a team that partners with consumer  insights, research and development, operations and other areas of marketing to deliver  DQ treats that consumers crave, including new flavors of the iconic DQ Blizzard® Treat,  Dilly® Bar, dipped cone, shake and more. Rae started her career at ADQ in 2015 as an associate brand manager, quickly was promoted to brand manager, and has held her current role since early 2022.  

Rae earned a bachelor’s degree in strategic communication from the University of  Minnesota Twin Cities. She was named to Brand Innovators 40 Under 40 in 2022.