Rachel Noonan has 14 years of experience in strategy planning, consumer brand marketing and innovation in the entertainment, culture and media industries. She has led marketing and audience development for The Toronto International Film Festival, The Canadian Film Centre, Warner Bros, eOne, Rdio, Samsung and Microsoft. She has launched film festivals, brands, a music streaming service, and interactive narrative projects. Most recently, Rachel was the Vice President of Marketing and Communications for Tribeca Enterprises. She is now Director of Strategy at Jam3 where she is one of the leads of their trends and research practice and works closely with clients such as NOOM, Facebook, Dutchie, and Electronic Arts.
She is a published writer; sharing her expertise on communication design, virtual reality, designing the future through play, and the world of film and music. She has sat on numerous juries, and is a member of the Canada Media Fund Innovation jury that provides $30M+ in funding to leading-edge interactive digital media content and software applications.
Rachel holds a Masters of Design in Strategic Foresight and Innovation from Ontario College of Art and Design and has consulted for the Canadian Radio and Telecommunications Commission, providing intelligence and insight about the digital media business landscape.