Peter Sorckoff

Co-founder & Managing Partner, Threaded

As the founder and managing partner of Threaded, Sorckoff brings 20+ years of marketing, branding, strategy and big thinking experience to the table. His life before sports in a therapeutic environment set his professional lens to ‘people first.’ That starting point served him well in the world of professional sports where he managed marketing/branding, digital/social, creative, production/content, innovation, and retail teams. Prior to the creation of Threaded, Sorckoff served as Chief Creative Officer for the Atlanta Hawks and Philips Arena. There he built an internal agency which changed the paradigm of sports sponsorships and piloted marketing programs for Anheuser Busch, Diageo, and FanDuel to name a few. In addition to his day to day responsibilities, Sorckoff led the repositioning and rebranding of the Hawks franchise, served as design lead on the $200M dollar renovation of Philips Arena, a $40M practice facility and worked with Coca-Cola to integrate their global innovation platform (Bridge Community) into the facility and broader franchise. Recognized for creating ‘first in sports,’ Sorckoff has also delivered on the international stage having worked with the Olympics and in Australian sports. Now the wealth of that passion and experience drives Threaded to deliver the same results for their clients.

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