Peter DeLuca

Chief Creative Officer, T-Mobile

Peter DeLuca is Chief Creative Officer (CCO) and Senior Vice President at T-Mobile. He leads the Brand, Creative and Media teams and oversees content development, brand strategy, media planning and buying, events and social for T-Mobile, including Metro by T-Mobile, T-Mobile for Business, and Home + Entertainment. DeLuca is responsible for bringing the Un-carrier to life through bold, unmissable creative campaigns and is known for leading the transformation of T-Mobile’s brand into the industry-shaking customer champion it is today – the Un-carrier.

Prior to joining T-Mobile in 2010 as VP Advertising, Retail Merchandising and Media, DeLuca was SVP and Chief Marketing Officer for specialty retailer Banana Republic. He also held several executive level marketing positions at Charles Schwab from 1995 - 2006, including SVP Marketing Services and SVP Brand Development. Before joining Charles Schwab, DeLuca began his career working for advertising agencies in New York, creating ad campaigns for some of the world’s largest companies including AT&T and Procter and Gamble.

DeLuca is a proud father of two boys and enjoys spending time outside and traveling the globe. He sits on the College Advisory Board at the University of Colorado’s College of Media, Communication and Information and has a Bachelor of Science degree in advertising from the University of Colorado.


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