Pete, a 20-year veteran in the entertainment industry is currently the VP of Digital Media Sales at ViacomCBS. In this position he is responsible for representing ViacomCBS’s family of Networks to help develop and foster the video go-to-market strategy designed to engage fans of all ages and put marketers in their path. In addition to packaging and selling digital video in all formats and durations, Mr. Chelala champions intelligence sharing with leading brands to educate media professionals on how ViacomCBS reflects and inspires audiences as well as how the company distributes content to multiple channels, sources, and devices.
Before moving into media sales, Mr. Chelala worked in production on commercials, music videos and feature films out of Los Angeles. And even with a face for radio, Pete found himself in front of the camera during a 10-year run as “The Gourmet Dude” the host of an online virtual cookbook.