Paula Allegretti is senior vice president of CNN network partnerships at WarnerMedia. In this role, Allegretti identifies and asses ad sales revenue opportunities for CNN’s portfolio of brands, with a focus on new business development and long-term growth. Based in New York, she reports to Katrina Cukaj, executive vice president, ad sales strategy, WarnerMedia.
Allegretti collaborates with both network and sales executives to develop CNN’s go-to-market sales strategy, while serving as a liaison to Jeff Zucker, Chairman, WarnerMedia News and Sports & President, CNN Worldwide, and his leadership team to ensure the vision of the brand is reflected in the brand’s sales strategy.
She plays a critical role in representing news across the entire WarnerMedia sales organization, while strengthening overall revenue opportunities in line with the company’s go-to-market strategies. She collaborates with both network executives and sales executives to develop CNN’s sales strategy for the larger team to execute in the marketplace.
Since joining Turner, now WarnerMedia, in 2001 as a sales coordinator, Allegretti held ascending positions, quickly rising to an account executive where she sold sports, and entertainment in New York and Atlanta offices. Allegretti made the shift to CNN in 2006 and was most recently served as vice president, CNN network partnerships and sales strategy.
Allegretti was born and raised in Atlanta, GA. She graduated from University of Georgia with a degree in public relations. Currently, Allegretti resides in Manhattan with her husband Michael, and their two children.
WarnerMedia is a leading media, advertising and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies, truTV and others. WarnerMedia is part of AT&T Inc. (NYSE:T).