current VP, Industry Lead, xAD
Paul Tapscott, aspiring Chicago Cubs baseball player and current VP, Industry Lead, brings 10 years of experience dedicated to guiding mobile strategy for brands and agencies. Currently, Paul is responsible for leading the CPG vertical for xAd. Prior to xAd, Paul spent five years at Centro, where he built the company’s first mobile team and suite of product offerings. Previous to Centro, Paul spent four years at Starcom MediaVest Group, overseeing mobile, digital and offline strategy for clients such as BlackBerry and Procter and Gamble.