Head of Marketing, Point Card
Key experience developing strategy around launch and early growth for venture-backed startups with a focus on e-commerce. From my agency experience leading growth for DTC clients, I’ve honed the input of my own acquisition theories into a data-driven testing structure for continuous feedback and iteration. I enjoy the moment when intuition and quantitative feedback unearths a new way to engage with, and ultimately, convert audiences to lifetime brand evangelists.
Specialties: Performance Marketing, Digital Marketing Strategy, Facebook Ads Manager, Google Ads, Klaviyo, Brand Positioning, Google Analytics, D2C eCommerce, A/B Testing, Spanish, Tableau, Excel