Paul Bernardini is the Vice President of Brand, Content and Communications for the Business Blueprint & Banking team at American Express. In the role, he oversees all external storytelling for American Express Business Blueprint, its new digital cash-flow platform for U.S. small businesses, focused on expanding the perception of American Express from a Card company to a digital one-stop-shop to help run a business. Previously the Head of Communications for Kabbage, a leading FinTech for small businesses, Bernardini has over a decade’s experience helping startups and Fortune 100 companies evolve their brand, punch above their weight, and redefine their position in their respective market.