Patrick Roman Gut (PRG) is Senior Vice President and Head of Advertisers/Agency Sales at NCSolutions (NCS), a leading advertising effectiveness company for consumer packaged goods brands. In this role, Patrick leads NCS’ commercial and go-to-market strategy, applying data-driven insights for top CPG brands spanning beauty, beverage, food, OTC, and personal care. Patrick is passionate about helping advertisers achieve greater return on advertising spend through purchase-based targeting, optimization and measurement.
With more than a decade of experience in the CPG advertising space, Patrick specializes in partnering with brands and agencies to develop more effective advertising solutions. Prior to joining NCS, Patrick led media and software sales organizations focused on retail, finance, and CPG verticals. On the agency side, he helped brands develop and execute strategic, integrated digital marketing campaigns to grow their business, with expertise in social media channels. Most recently, he led sales for Conversant Inc, and before that, he led account strategy for Kenshoo Social and Marcel Media.
PRG holds an MBA in Economics and Management from the Quinlan School of Business, as well as a BBA and MFA in Marketing and Visual Communications from Loyola University Chicago. He lives in Chicago, Illinois with his wife. In his free time, they enjoy building vacation itineraries around restaurant experiences and cuisines. Recently they have taken that passion for food and wine and channeled it into cooking while at home (which has been a learning curve to say the least). Additionally, as a type-1 diabetic, PRG is active in the diabetic community supporting children as they develop and progress through life with type-1 diabetes.