Director - Digital, Social & Influencer Marketing, El Pollo Loco
Patrick Benson is a seasoned social media and digital marketing expert with experience working with brands and clients in both the entertainment and food and beverage industry. His work has received recognition from AdAge, Deadline, Mashable, Buzzfeed, The Hollywood Reporter, Variety, Entertainment Weekly and more.
Patrick began his career in the entertainment industry, leading social media for studios including NBC, FOX, and most recently CBS’ Emmy Award winning program Entertainment Tonight. During his time at FOX he developed the social media strategy for hit shows like American Idol and Empire, which at the time was the most tweeted show in TV history.
Patrick is currently the Director of Digital, Social and Influencer Marketing for El Pollo Loco. He plays an instrumental role in delivering strategic social media and influencer marketing campaigns that have evolved the way the brand engages with its digital audience. Since joining the brand, Patrick has grown the El Pollo Loco TikTok to over 150,000 followers and led El Pollo Loco’s first foray into influencer partnerships.
In 2021, Patrick was highlighted on the Brand Innovators ‘40 Under 40 West Coast’ list.
Patrick holds a bachelor’s degree from Longwood University and currently lives in Los Angeles, CA.