Patricia Bauer - Brand Innovators

Patricia Bauer

Director, Consumer Marketing, Lenovo

Patricia joined Lenovo in 2015 from Sony Electronics as a Sr. Global Commercial Marketing Manager for the worldwide team, leading many Think Global campaigns for Lenovo. She moved to the North America marketing organization at the start of 2018 as a Sr. Retail Marketing Manager on the Consumer team. She’s led several marketing initiatives for Best Buy and brought creativity and organization to a very important role. In November of 2018, Patricia got promoted to Director of Consumer Marketing team, responsible for Retail and Brand efforts, leading many unique projects for Lenovo brand including  a private event with Taylor Swift in Paris, Lenovo activation at CMA, Grammys and Gaming activations with esports partnership ( TSM). 

Patricia is also a true team player who brings positive energy and enthusiasm to everything she undertakes. she drives collaboration, cultural transformation and bring a customer-centric focus to everything she does.

Patricia possesses a diverse background in marketing, branding, product management, services and solutions. She has several years of marketing experience outside of Lenovo, including at Sony and the Coca-Cola Company. Patricia has a Bachelor of Science in Industrial Engineering and an MBA from the University of San Diego in California. She lives in Holly Springs with her family.