Pat LaCroix

Head of Global Marketing & Partnership Activation, Bose Corporation

Pat LaCroix is an energizing Marketing leader with an outstanding track record of delivering results in highly competitive and complex environments in the global marketplace.

Pat is responsible for driving positive growth and recognition for Bose globally and oversees brand marketing, activation, media, social, sponsorship and community relations. The scope of which covers comprehensive activation of global marketing partnerships in sports, entertainment and health as well as paid media and social media. This includes key partnerships with the NFL, Mercedes-AMG Petronas Motorsport Formula 1 Team, US Ski & Snowboard Association, Esports, as well as NBA and PGA Tour players, entertainers and musicians. Pat is also responsible for agency management and co-marketing programs with critically important technology and reseller partnerships.

Honored in 2018 by Sports Business Journal in its annual “Forty Under 40,” a list of the most influential sports executives under the age of 40.

Prior to joining Bose, Pat served as a Sr. Advisor of Marketing at CVS Health and also held senior level advertising agency roles in the media departments of both Mediahub/Mullen and Havas Media servicing blue chip accounts such as Fidelity, Goodyear and National Geographic.
Pat currently resides in Westborough, MA with his wife, Tracy, and three young children Max (10), Abe (8) and Tess (5), where he spends most of his free time coaching and watching his kids play Basketball, Baseball and Soccer.