Senior Manager of eCommerce, Georgia Pacific
Paras Shah is Brand Manager for the STAINMASTER® and Antron® brands at INVISTA, where he is responsible for developing and defining the portfolio vision, brand strategy, growth drivers and corresponding marketing investment strategy for both brands. Previously, Paras led e-Commerce Marketing for FootSmart.com, a top 200 Internet Retailer, where he focused on driving profitable growth and increasing customer LTV via search engine marketing, affiliate marketing, programmatic display advertising, and social media marketing. Prior to joining FootSmart.com, Paras started his career at Procter & Gamble, where he led the North American & Global digital marketing for multiple Hair Care & Home Care brands. Paras graduated from The University of Texas at Austin with a BBA in Management Information Systems and Business Honors as well as an MBA in Finance.