Vice President, Digital Transformation, Bolthouse
Pamela Naumes is the Vice President, Digital Transformation at Bolthouse Farms. With more than 20 years of digital marketing experience on both the brand and agency side, Pam brings extensive knowledge of global retail, hospitality, and consumer packaged goods and proudly carries on the more than 100-year legacy of Bolthouse Farms through its purpose, Ingenuity Grows Good.
Pam rejoined Bolthouse Farms in July 2019 as Senior Director, Digital Marketing & Communications upon its sale to Butterfly Equity. Promoted to her leadership role, as Vice President, Digital Transformation, she is charged with building world-class digital, social, and e-commerce capabilities to enable rapid growth for the company far into the future, leading a team of digitally savvy and innovative leaders both inside and outside of the organization.
Prior to this role, Pam spent a year as Group Vice President, Digital Strategy at MWWPR (recently rebranded MikeWorldWide), one of theworld’s leading independent, integrated PR agencies. There, Pam led digital campaigns for such caried clients as the television series “Pose,” on FX, KB Homes and Barefoot Wines. She expanded the agency’s digital marketing capabilities and established MWWPR as a PR thought leader in digital and influencer marketing.