Chief Marketing Officer, Pernod Ricard, North America
Pam Forbus joined Pernod Ricard USA in July 2020 as Chief Marketing Officer, overseeing U.S. marketing and innovation for 26 spirits, wine and champagne brands in the company’s premium portfolio.
Since joining Pernod Ricard, Pam has focused on building trusted brands through increasingly consumer-centric marketing, particularly off-premise. In 2020, she led flagship brand Absolut’s first TV campaign in three years, #VoteResponsibly, urging consumers to vote first and drink second. Pam also joined CEO Ann Mukherjee in calling on associations, social media platforms and brands across industries to join an open source, consumer movement to help stop hate speech online.
Pam joined Pernod Ricard from The Walt Disney Studios, where she was SVP of Consumer Experience, Data Science and Insights. She led a centralized team responsible for consumer insights, market research, marketing and media analytics, business intelligence, consumer data strategy and the Studio's CRM and loyalty marketing platform. Prior to Disney, she spent nearly two decades at PepsiCo and Frito-Lay, shaping the brands’ global analytics, and consumer and shopper insights. Pam earned her bachelor’s degree from Saginaw Valley State University.