Global Chief Brand Officer, RBI
With more than 16 years of international experience in creative development and positioning global brands, Paloma is currently the Global CMO of Popeyes Louisiana Kitchen at Restaurant Brands International. Previously, worked as CMO for the iconic Canadian brand Tim Hortons and as Creative Excellence Director at The Coca-Cola Company for 14 years from Brazil to 26 countries of Central & Eastern Europe.
In 2018, Paloma was awarded "Women to Watch" by AdAge in Europe.
Daughter of a recognized Brazilian art educator for children, Paloma grew up in Rio de Janeiro in between sketches and toys made out recycled materials. This impacted Paloma’s love for entertainment, edgy ideas and storytelling.
Highly passionate, Paloma looks for ideas that will position brands in the popular culture. Ideas that become a subject of conversation and earned media. She believes the way to get there is creating insightful stories that evoke real emotions and bringing them to life with excellence in craft.
Mother of two lovely boys, Paloma also embraces the cause of women inclusion in the workplace and the development of a creative culture inside companies.