EtoE Marketing RB
“Nikki Mamuric is an American marketer, entrepreneur, writer, and innovation public speaker. She is the Founder and CEO of Sprout Innovation Co., an innovation advisory ecosystem working with Fortune 500 FMCG’s. Currently, Mamuric leads end-to-end marketing (innovation, activation and equity) for a portfolio of six brands at RB, a multinational consumer goods company focusing on health, hygiene and home products. Over the course of her career, Mamuric has influenced 30+ consumer brands across 15+ categories. She is the brains behind game-changing consumer products, like Crest 3D White, OxiClean WhiteRevive and L’Oreal’s Pure Clay. Mamuric has been recognized with a number of marketing and innovation awards, most recently 2018’s Top 25 Brand Builder by Leading Women Entrepreneurs & Business Owners, and in 2014, “40 Under 40” by Brand Innovators.
“I’ve been involved with Brand Innovators for a few years now, and am thrilled to have been invited to participate in their upcoming Marketing Innovation Summit at Avis Budget HQ. My panel will focus on Loyalty & Experience in a Consumer Centric Environment, and I’m looking forward to discussing this very important topic with industry peers.”