Senior Director, Multicultural Marketing, Rocket Central
A marketing professional with over 20 years of experience, Nicole Sebree-Henry has managed
advertising campaigns and leveraged visibility for Fortune 500 brands including Ford Motor
Company, FedEx, and Caesars Entertainment.
Nicole currently leads multicultural marketing for Rocket Central as a Senior Director. There,
she is working on African American and Hispanic campaigns. The goal is to reach these markets
in an authentic manner while portraying the ease of securing a mortgage or refinancing through
She is also the owner of marketing consulting firm, The Marketing Connect, LLC. In this role
she has consulted on national marketing campaigns for brands such as Lexus, Ford, and
McDonald’s. Within her capacity, she provides go-to-market and annual marketing plans,
national and regional media planning and buying, identifies and negotiates contracts for
partnerships, as well as activate sponsorships, promotions, and events.
Prior to owning her company, Nicole worked in gaming first as the Director of Capture
Marketing for Caesars Entertainment, Las Vegas and then as the Acting VP/Director of
Marketing for Hollywood Casino in Ohio. In her roles she directed the overall marketing strategy
and acquisition marketing. Additionally, she managed promotions, entertainment, events,
database marketing, player development, advertising, and PR to engage customers. She
successfully has driven traffic into over ten casinos and earned over $1 million more than the
annual expected budget. Nicole launched the first Hangover slot machines in the US and the
successful show, Absinthe at Caesars. She led the first place, award-winning Responsible
Gambling communications campaign for Hollywood Casino.
She has been acknowledged in the automotive industry for increasing vehicle sales within the
multicultural space by developing programs and sponsoring events within the African American,
Hispanic, and Asian American markets. Nicole led the Ford team for three years in its activation
of Essence Festival where they are a multi-year winner of Best Consumer Engagement.
What makes her stand out is that she has a unique resume, which includes working on the
advertising agency side, as well as in media sales and directly for corporations. This makes it
easy for her to understand the business in its totality.
In addition to Nicole’s work experience she has led the African American business resource
group within Caesars Entertainment and sat on the Board of Directors for the Boys and Girls
Club of Toledo. She is also a 2022 Michigan Chronicle Women of Excellence award recipient.
She is a proven leader that can manage multi-million-dollar budgets and increase consideration
and sales for products and brands.